Getting older is a natural process of life, but many people want to maintain a youthful, radiant appearance, even as the years go by. The good news is that make-up can help achieve this goal.
With a few simple tips and tricks, you can enhance your natural beauty and achieve a more youthful look. Check out some suggestions below:

Moisturize your skin well
One of the main causes of skin ageing is a lack of hydration. It's therefore essential to keep your skin hydrated at all times for a more youthful look. Use a quality facial moisturizer before applying makeup to keep skin looking healthy and radiant.
Some examples of moisturizers according to skin type:
- Dry skin
Dry skin is characterized by a lack of natural moisture and tends to be dull and rough. To moisturize this type of skin, it's important to use products that help retain moisture and nourish the skin.
A facial moisturizer with hyaluronic acid, for example, can help keep skin hydrated for longer. Another option is to use a nourishing facial oil based on natural ingredients, such as jojoba or rosehip oil.
Example products:
- Neutrogena Hydro Boost Water Gel Facial Moisturizer
- The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Face Oil
- Oily skin
Oily skin is characterized by excess sebum production and tends to have enlarged pores and excessive shine. To moisturize this type of skin, it's important to choose products that don't clog pores and help control oiliness.
A gel or serum facial moisturizer, for example, can help maintain hydration without weighing the skin down. Another option is to use salicylic acid-based products, which help to remove dead skin cells and control oiliness.
Example products:
- La Roche-Posay Effaclar Mat Gel Facial Moisturizer
- The Body Shop Tea Tree Anti-Imperfection Daily Solution Facial Serum
- Combination skin
Combination skin is a combination of dry and oily skin, with the T-zone (forehead, nose and chin) being oilier and the other areas drier. To moisturize this type of skin, it's important to choose products that help balance hydration and control oiliness in the T-zone.
A gel facial moisturizer with moisturizing and mattifying active ingredients, for example, can help keep skin hydrated and shine-free. Another option is to use clay face masks, which help to absorb excess oil in the T-zone.
Example products:
- Nivea Aqua Sensation Facial Moisturizing Gel
- L'Oréal Paris Detox Pure Clay Face Mask
- Sensitive skin
Sensitive skin is characterized by the fact that it is easily irritated and red, and can itch and flake. To moisturize this type of skin, it's important to choose gentle, hypoallergenic products that help calm the skin.
Example products:
- Cetaphil Moisturizing Lotion
- Avène Moisturizing Lotion
Go for highlighter
Highlighter is a great option for giving your skin a more youthful, illuminated look. Apply it to strategic areas of the face, such as the cheekbones, temples and tip of the nose. This will help to create a younger, fresher skin appearance. Don't miss our full post on highlighters.
Correct dark circles
Dark circles are one of the main signs of tiredness and ageing. To correct them, use a concealer a shade lighter than your skin tone. Apply it in an inverted triangle shape under your eyes and blend well with a soft brush.
Use a primer
Primer is an essential product for keeping your make-up in place all day. It also helps to fill in fine lines and pores, creating a more even surface for applying foundation. This can help give the skin a younger, smoother appearance.
There are various primers that can help make your face look more youthful when applying make-up. Here are some examples:
- Benefit POREfessional - This primer aims to minimize the appearance of pores and fine lines, providing a soft matte effect on the skin. With its velvety texture, it helps to conceal imperfections and even out the texture of the face.
- Smashbox Photo Finish Foundation Primer - is known for its light, silky texture, which helps fill in fine lines and minimize the appearance of pores. It is also formulated with vitamins A and E, grape seed extract and green tea, which help to nourish and protect the skin.
- NYX Professional Makeup Angel Veil Skin Perfecting Primer - is known for its creamy, velvety texture, which helps to smooth skin texture and fill in fine lines. It is also formulated with moisturizing and nourishing ingredients, such as vitamin E and chamomile extract, to help improve the appearance of the dermis.
- L'Oreal Paris Magic Perfecting Base - This primer aims to smooth the appearance of the skin, minimizing fine lines and pores. It is also formulated with moisturizing and antioxidant ingredients, such as vitamin E and green tea extract, to help nourish and protect the skin.
- Maybelline Baby Skin Instant Pore Eraser - This primer is known for its light, silky texture, which helps minimize the appearance of pores and fine lines. It also contains moisturizing and smoothing ingredients, such as glycerin and silicone, to help improve the texture of the face.
Bet on neutral tones
When choosing eyeshadow and lipstick, opt for more neutral tones. Stronger, more vibrant colors can highlight the fine lines around the eyes and mouth. Neutral tones, on the other hand, help to create a softer, more youthful appearance.
Use an eyebrow pencil
Eyebrows are an important part of the face and can help create a more youthful appearance. Use an eyebrow pencil to fill in gaps and create a more defined shape. Remember to choose a color that matches the natural color of your eyebrows and hair.
Pay attention to your eyelashes
Long, voluminous eyelashes are a sign of youth. Use an eyelash curler before applying mascara. This can help open up the eyes and give a more youthful appearance. It's also interesting to use false eyelashes, as long as they're not too exaggerated, so as not to cause the opposite effect.
Use lighter shades
Using lighter shades on the eyelids can help open up the eyes and create a more youthful, rested appearance. Shades of light pink, peach and beige can be great options.
Use white eyeliner
Using white eyeliner on the waterline can help create a wider, more open look for the eyes, giving them a more youthful, vibrant look.
Apply concealer to expression lines
Instead of trying to hide expression lines with foundation, apply concealer to the areas where they appear most. This will help disguise them and leave your skin looking smoother and younger.
Highlight the cheekbones
As we get older, our cheekbones tend to droop, giving a more tired and sad appearance. To highlight them, use a creamy blush in a pink or peach shade on the apples of the cheeks and blend it towards the temples.
Use a creamy lipstick
Creamy lipsticks are great for moisturizing and filling in the lips, giving them a more youthful appearance. Another option is to use a lip gloss, which is sure to add a touch of youth to your look.
Use the right foundation
Those with light to medium coverage are ideal, as foundations with very heavy coverage can highlight expression lines and wrinkles, while the former help to even out skin tone without highlighting imperfections.
If the foundation still doesn't look good, mix it with a moisturizing serum (I use Vichy's Minéral 89) before applying it. Also, try spreading the foundation with your hand instead of a brush, which can sometimes not work for your skin type.
Some examples of foundations that give a more youthful appearance:
- Natura Chronos Tensor Effect Liquid Foundation: This foundation helps to smooth out fine lines and wrinkles, as well as giving the skin a more even and radiant appearance. It also contains moisturizing and antioxidant ingredients to help nourish and protect the face.
- Eudora Lifting Effect Face Base: has a formula rich in active ingredients that help firm and tone the skin, leaving it looking younger and healthier. It also has HD technology that helps to disguise imperfections and blemishes, leaving the dermis looking more even and illuminated.
- Maybelline Superstay Serum Foundation: This foundation has a light, moisturizing formula that helps smooth fine lines and wrinkles, as well as giving the skin a radiant, illuminated effect. It also has excellent durability, keeping skin looking youthful for longer.
- Mary Kay TimeWise Anti-Aging Liquid Foundation: has a formula rich in moisturizing and antioxidant ingredients that help nourish and protect the skin against the signs of aging. It also has a soft, natural coverage that helps disguise imperfections and blemishes, leaving the face looking more even and youthful.
- Ruby Rose Matte Liquid Foundation: With its lightweight, long-lasting formula, this foundation helps to smooth out fine lines and wrinkles, as well as providing a matte, even finish to the face. It is also enriched with vitamin E, an antioxidant that helps protect the skin against damage caused by free radicals.
Avoid
- Don't overdo the face powder: Powder can make skin look dry and dull, emphasizing fine lines and wrinkles. Use powder sparingly and prefer those with a lighter, smoother finish, or translucent ones.
- Watch out for dark shadows: Dark eyeshadows can create deep shadows around the eyes, giving a tired, aged look. Prefer to use lighter, neutral shades or go for shimmery eyeshadows that give a more youthful look.
- Don't overdo it with the eyeliner: Using too much eyeliner can make your eyes look smaller and more aged. Use eyeliner sparingly and prefer thinner, softer strokes.
- Watch out for too much blush: Using too much blush can make the skin look aged and lifeless. Prefer to use blush in softer tones and apply it delicately.
- Avoid dark, matte lipsticks: Dark, matte lipsticks can emphasize fine lines and wrinkles around the lips, giving them an aged look. Prefer to use lipsticks with softer tones and a more moisturizing finish.
Last but not least, skin care is essential for a youthful and healthy appearance. Make sure you cleanse, tone and moisturize your face daily, and use sunscreen to prevent sun damage and premature wrinkles.
See our full article on the perfect skincare to find out more.
By following these tips, you can create a more youthful and radiant appearance with makeup. Remember that make-up should be fun and a form of personal expression, so experiment and find out what works best for you.
Xoxo,
Cherry 🍒